Encore

BRANDING - LOGO DESIGN + PRINT + ADVERTISING + PROMOTIONAL MATERIALS + BAG DESIGN

These pieces are from a commercial proposal by Liverpool fashion boutique Encore to clothing brand Paul Smith, as Encore seeks to secure official Paul Smith outlet status.In order to convince Paul Smith that Encore shares its brand values of creativity and exclusivity, the design solution goes all-out to convey a unique identity and a passion for style. 

Appropriate use of the Paul Smith identity is combined with lifestyle imagery showing an understanding of the target audience, with additional graphic elements representing the Encore take on the brand.