Intuvie

New logo & Brand System , Brand Guidelines, Presentation Templates, Literature System, Social Media Templates, Stationery and Iconography.

It was time to strengthen their place in the medical device industry by unifying their company under one name.  

In addition, we had to learn about what their products deliver. What we discovered in this process is their pumps deliver more than just medicine, they also deliver hope. The name Intuvie which in Latin means “through life” signifies this hope. The logo is depicted through the delivery of a drop of medicine rising up with transformative life. The simplicitiy of the letterforms reflect an product that is reliable and intuitive. 

Brand graphic elements were created to emulate the flow of medicine and ease of product use. 

These graphic elements converge within various templates to provide an informed brand system. A system built on a joint vision with a client that is “pumped” and sees their brand as a critical, strategic brand asset.

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