Liverpool Irish Festival - Liverpool City

BRANDING + LOGO DESIGN + PRINT + ICONOGRAPHY DESIGN + PROMOTIONAL MATERIALS

This campaign promoted a major cultural festival in Liverpool backed by the City Council. The creative solution focuses on the event’s acronym, IF (Irish Festival). IF is used, either directly or indirectly, to pose questions in the mind of the audience, to provoke thought and to excite people about the possibilities that the festival offers.

The concept is further brought to life through the ‘GO-TO’ graphic. It’s comprised of four sets of paths in colours representing Sport, Culture, Music and Food & Drink. This gives each area its own identity and voice. The lines lead to a circle representing Liverpool and the Irish festival itself. The curvature reflects the port and river Mersey.

 
LOGO ON WHITE 2019-14.jpg
IF_MAIN BADGES_2019-01.jpg
IF -  statement.jpg
IF_2 POSTERS_FOOD AND DESTINATION2019-01.jpg
IF_FOOD POSTER LONG_2019-01.jpg
 
IF -  squar brochure_2019.jpg
 
POSTER TYPE_2019-01.jpg
IF_BADGES_2019-01.jpg
IF T SHIRTS ON A BAR._2019jpg
IF_TSHIRT PATTERN2019-01.jpg
IF- SOFT BACKBAG.jpg
IF - MUG PACKAGING.jpg
 
POSTER TYPE_2019-02.jpg