Knowledge Cafe - Pfizer Oncology


These are a series of print and digital materials for Pfizer Oncology designed to invite oncologists to a new, innovative, relaxed style of meeting – the Knowledge Cafe – and inform them of its aims. This ‘invitation only’ event aimed to stimulate discussion and encourage free exchange of views between oncology specialists on topics of mutual interest.

One of the main design elements includes groupings of active, engaging words to reflect the nature of the conversations sure to take place between specialists attending the meeting. Simple block colours help convey the meeting’s uncomplicated, relaxed style, whilst the location is confirmed through use of the instantly recognisable silhouette of Barcelona cathedral.