Maloff Protect - Glenmark
brand identity / packaging / print design / iconography / app design
The Maloff Protect logo has been designed to connect immediately with the therapy area. As a prophylactic antimalarial it is important that the mark communicates both the protection, fast action, simplicity and premium support the Maloff brand offers. As such, the icon that sits at the top of the ‘L’ bears more than a passing resemblance to a mosquito. It also symbolises forward movement and implies that the brand offers ‘more than’ any competitors.
The ‘arrow/wings/more than’ symbol also demonstrates containment of the malaria parasite as it encases the red blood droplet. The additional communication of the symbol is that it allows the traveller to simply get on with their journey. Play.
