Michelle Lawless Law

Brand identity, style guide, digital design, icon design and print design for a boutique law firm. Michelle’s approach to family law is practical and empathetic. She works with each client to get them towards the future they envision while minimizing the stress that can come with it. When designing her brand, I took that into account.  The logo mark reflects the letter M (for Michelle) and a forward arrow, conveying her focus on the future and how she helps each client reach the next chapter in their lives. The logo mark has sharp edges which deliver a modern a sense of forward movement. The client wanted a luxury look and feel; think Tiffany.