BRANDING + ADVERTISING CAMPAIGN
The redevelopment of this shopping mall in a Manchester suburb transformed Stamford Plaza into a premium retail centre. A revised identity and campaign was required to change perceptions of the Plaza as a brand.
The aim is to catch the eye of the new target audience without alienating the existing customer base. More importantly, the campaign informed of new, exciting high street brands that will be at the centre using headlines customers’ could relate to. The oval elements reflect large, glass oval shapes, which can be seen on the walkways of the development.