The Thames Tower

The Thames Tower is a modern, fashionable, 128-flat apartment building in Leicester, UK. Our brief was to create a stylish, feature-packed brochure to garner interest and draw young, first-time buyers to the properties.

The key design elements echoed the main attractions of the building – the wave shape paid homage to its close proximity to the river, and the sharp, vertical lines reflected the structure’s modern architecture and imposing height. Contemporary colours and warm photography were used to appeal to the young target audience.