Medway London
brand identity / print design / print campaign
Medway council needed a unique look and feel for their website and printed materials to complement their new creative campaign. The campaign aimed to encourage people to reduce their carbon footprint, and educate them on how to achieve it.
The final design features graduated colour blocks to indicate that everyone’s carbon footprint is different and is a gradual change. Despite this, Medway encourages all to make an effort to reduce it. The minimalist icons complement the theme of reduction and savings.
