MSD – PSP (Simponi)

Paitient support programme information pack

brand identity / illustrations / packaging / print materials /

This is an information pack and drug administration guide developed especially for patients with rheumatoid arthritis who are prescribed treatment with Simponi. 

Simple, charming illustrations are used to depict actions and situations we all take for granted in everyday life – a patient with the disease would find these challenging or painful (e.g. turning on a light or opening a jar). The positive and uplifting colour palette conveys a sense of hope; that the treatment will improve the symptoms and enable the patient to once again perform everyday tasks free of pain.