The Royal Society
brand identity / print advertisements / print materials
The Royal Society commissioned this project to advertise an inspiring and unique collection of photographs and letters sent by Captain Robert Scott and his team whilst they were one of their legendary expeditions. A raw and gritty photographic style is used throughout the materials, which include a brochure and exhibition panels, to reflect the challenge of the journey and exposure to the elements the team must have endured.
The story is completed using memorable, inspirational quotes from Scott’s original letters and renowned academics. Colour is used to distinguish between the three subjects in focus – blue for The Antarctic, red for Scott and Shackleton, and yellow for Past and Future. The angular design is in tune with the theme of advancement and discovery.
